How to ask
- Email us at privacy@ltvlabs.co.za. Tell us the business (workspace) name and what you want deleted, for example “all Meta advertising data”. We may check that you are allowed to act for that business before we delete anything.
- Delete your own LTV login at Delete your account (you need to sign in). This removes your login and your profile. Data that belongs to a business's workspace stays with that business; email us to have it deleted.
- If you are a customer of a business that uses LTV Labs (for example you filled in its lead form or messaged it on WhatsApp), ask that business. It can delete your contact and lead data in LTV Labs. If you email us instead, we pass your request on and help it respond.
How long it takes
We delete the data within 30 days of a verified request and confirm by email when it is done.
What we delete
For a business that connected Meta Ads, a deletion request covers:
- ad reports and campaign, ad set and ad data synced from Meta;
- Custom Audience syncs (we also delete the audiences LTV Labs created in Meta);
- lead-form leads and their answers;
- stored Meta access tokens.
Records we must keep by law, such as invoices, are kept only for as long as the law requires. See our Privacy Policy for details.
What disconnecting does
- Disconnecting Meta Ads in LTV Labs (Settings ▸ Meta Ads connection ▸ Disconnect) deletes the stored token straight away and stops all syncing.
- Reports already synced stay visible to the business until it asks us to delete them, as above.
- Lead-form answers are deleted automatically 90 days after each lead was created, whether or not Meta Ads is still connected.
- You can also remove LTV Labs from your Facebook account under Settings ▸ Business integrations, or from your business portfolio under Business settings ▸ Integrations ▸ Connected apps.