LTV Labs
POPIA-compliantEffective 27 May 2026

Terms of Service

LTV Labs SA (Pty) Ltd · Registration 2026/383498/07

Important: By creating an account or using LTV Labs, you agree to be bound by these Terms of Service. If you are accepting on behalf of an organisation, you warrant that you have authority to bind that organisation.

1. Parties and definitions

  • "LTV Labs" / "we" / "us": LTV Labs SA (Pty) Ltd, registration 2026/383498/07.
  • "Customer" / "you": The business or organisation that registers an account on the LTV Labs platform.
  • "User":A user seat within a Customer's account.
  • "Platform": The LTV Labs SaaS application, APIs, and related services.
  • "WhatsApp Messages":Messages sent or received via Meta's WhatsApp Business API on behalf of the Customer.

2. Subscription and payment

2.1 Plans and pricing

LTV Labsoffers subscription plans billed monthly or annually. Current pricing is published on our website and may be updated with 30 days' notice to active subscribers.

2.2 Payment terms

  • Subscriptions are billed in advance via PayFast.
  • Invoices are due immediately upon generation. Failure to pay within 7 days may result in suspension of service.
  • All prices are quoted in South African Rand (ZAR) exclusive of VAT where applicable.
  • LTV Labsreserves the right to update pricing with 30 days' written notice.

2.3 Seat limits

Each plan includes a defined number of user seats. Adding users beyond your plan's seat limit requires upgrading to a higher plan. Exceeding seat limits may result in your account being suspended.

3. Cancellation and refunds

  • You may cancel your subscription at any time from the billing settings in your account.
  • Cancellation takes effect at the end of the current billing period; no partial-period refunds are issued.
  • Annual subscriptions cancelled within 14 days of initial purchase are eligible for a pro-rata refund at our discretion.
  • LTV Labsmay terminate your account for breach of these Terms with 48 hours' notice. In the event of termination for cause, no refund will be issued.

4. Acceptable use

Customer responsibility — the platform/Customer split. LTV Labs is a software platform. You — the Customer — are solely and exclusively responsible for ensuring that your use of LTV Labs, and all messages you send through it, comply with the Protection of Personal Information Act 4 of 2013 ("POPIA"), the Consumer Protection Act, Meta's WhatsApp Business Policy, and every other law applicable to your business and your contacts. LTV Labs provides the technical means to send WhatsApp messages and store related records; we do not vet, pre-approve, or warrant the lawfulness of your messages, contact lists, opt-in records, or campaign content.

Use of LTV Labs is subject to our Acceptable Use Policy, which forms part of these Terms. Key obligations include:

  • You must obtain valid opt-in consent from all contacts before sending marketing messages via WhatsApp.
  • You must honour opt-out requests immediately and permanently.
  • You must comply with Meta's WhatsApp Business Policy at all times.
  • You must not use the platform for spam, illegal content, or any activity that violates South African law.

5. Intellectual property

LTV Labs and all its underlying technology, trademarks, and content remain the exclusive property of LTV Labs SA (Pty) Ltd. Your subscription grants you a limited, non-exclusive, non-transferable licence to use the platform for your internal business purposes only.

You retain ownership of all content and contact data you upload to LTV Labs. You grant us a licence to process that data solely for the purpose of operating the service on your behalf.

6. Data processing and POPIA roles

You are the Responsible Party. Under POPIA, you (the Customer) are the Responsible Party for all end-contact personal information you upload, import, generate, or process through LTV Labs. LTV Labs acts only as an Operator (processor) on your documented instructions, as set out in our Operator Agreement.

As Responsible Party you bear sole legal responsibility for:

  • Establishing and documenting a valid lawful basis under POPIA Section 11 (consent, contract, legitimate interest, or other) for every contact you process through LTV Labs
  • Obtaining and recording valid opt-in consent for WhatsApp marketing in line with POPIA Section 69 and our Acceptable Use Policy
  • Providing your end-contacts with a POPIA-compliant privacy notice describing how their information is processed and that LTV Labs acts as your Operator
  • Responding to POPIA data subject requests (access, correction, deletion, objection) from your end-contacts within statutory timeframes
  • Retaining auditable records of lawful basis for a minimum of 3 (three) years
  • Notifying the Information Regulator and affected data subjects of any breach of personal information you control, as required by POPIA Section 22

LTV Labs does not provide legal advice on POPIA compliance and does not assume any of the obligations of a Responsible Party in respect of your end-contact data. Our Privacy Policy sets out how we handle personal information in our limited Operator role.

7. Service availability and throttling

  • We target 99.5% monthly uptime, excluding scheduled maintenance and events outside our reasonable control (e.g. Meta API outages).
  • LTV Labs may apply automatic send-rate throttling and hourly caps to protect platform stability and your WhatsApp quality score.
  • Campaigns may be automatically paused if your WhatsApp quality score falls below acceptable thresholds set by Meta.
  • Service credits for downtime are issued at our discretion and do not exceed one month's subscription value.

8. Limitation of liability

To the maximum extent permitted by applicable law, LTV Labs' total liability for any claim arising from these Terms or your use of the Platform shall not exceed the amount you paid us in the 3 months preceding the claim. We are not liable for indirect, consequential, or special damages including loss of profits, loss of data, or damage to reputation.

In particular, LTV Labs is not responsible for:

  • WhatsApp message delivery failures caused by Meta's infrastructure
  • Blocked or rejected message templates due to Meta policy decisions
  • Loss of your WABA account or phone number due to Meta's enforcement actions
  • Regulatory penalties arising from your use of WhatsApp in breach of POPIA or Meta's policies

9. Indemnity

You agree to indemnify and hold LTV Labsharmless against any claim, loss, or expense (including legal costs) arising from: your breach of these Terms; your violation of applicable law; or your infringement of any third party's rights through your use of the platform.

10. Amendments

We may amend these Terms at any time. Material changes will be notified via email 30 days before taking effect. Continued use of LTV Labs after the effective date constitutes acceptance. If you do not accept an amendment, you may cancel your subscription before the amendment takes effect.

11. Governing law and dispute resolution

These Terms are governed by the laws of the Republic of South Africa. Any dispute that cannot be resolved amicably within 30 days shall be submitted to the exclusive jurisdiction of the North West High Court, Mahikeng, South Africa.

12. Contact

Legal enquiries: info@ltvlabs.co.za

LTV Labs SA (Pty) Ltd
Registration: 2026/383498/07
394 Walter Sisulu Lane, Miederpark, Potchefstroom, North West, 2531, South Africa
Information Officer: Willem Reynders — info@ltvlabs.co.za

Jurisdiction: North West High Court, Mahikeng, South Africa | Last updated: 27 May 2026