LTV Labs
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POPIA-compliantEffective 16 May 2026

Terms of Service

LTV LABS SA · Registration 2026/383498/07

These Terms of Service (the "Terms") govern your access to and use of the LTV Labs platform and related services (the "Service") provided by LTV LABS SA (registration number 2026/383498/07) ("LTV Labs", "we", "us").

By accessing or using the Service, you ("Client" or "you") agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Definitions

  • Service — the LTV Labs multi-tenant WhatsApp messaging, AI, e-commerce sync, and analytics platform, and any related software, dashboards, and APIs.
  • Client — the business or individual that holds an account on the Service.
  • Authorised User— a person granted access to the Service under a Client's account (employees, contractors, agents).
  • End Customer — a person the Client communicates with through the Service (typically a customer or prospect of the Client).
  • Client Data — data the Client uploads, syncs, or generates through the Service, including End Customer information.

2. The Service

We provide a software-as-a-service platform that enables Clients to manage WhatsApp-based customer communication, integrate with e-commerce stores, deploy AI agents trained on their knowledge base, run broadcasts and pacing campaigns, and analyse retention and revenue metrics.

We may modify, add to, or discontinue features of the Service at any time. Material adverse changes affecting Clients on paid plans will be communicated with at least 30 days' notice.

3. Account registration and access

Access to the Service is by invitation only. LTV Labs provisions Client accounts after a commercial agreement is reached. The Client is responsible for:

  • Keeping account credentials confidential.
  • The actions of all Authorised Users.
  • Promptly notifying us of any suspected unauthorised access.

4. Acceptable use

You may not, and may not permit any Authorised User to:

  • Use the Service to send messages that violate the WhatsApp Business Policy or WhatsApp Commerce Policy.
  • Send unsolicited bulk messages or messages to recipients who have not opted in.
  • Send content that is illegal, defamatory, fraudulent, harassing, or harmful.
  • Attempt to access another tenant's data, reverse-engineer the Service, or circumvent rate limits or security controls.
  • Use the Service in violation of any applicable law, including consumer-protection, anti-spam, and data-protection laws.

We may suspend or terminate access if we reasonably believe these terms are being violated. Where possible we will give notice and an opportunity to remedy first; where the violation is serious or ongoing, we may act immediately.

5. Client Data and data processing

As between LTV Labs and the Client, the Client owns all Client Data. The Client grants us a non-exclusive licence to host, process, transmit, and analyse Client Data solely to provide and improve the Service.

We act as an Operator under POPIA in respect of personal information contained in Client Data and process it only on the Client's documented instructions. Our processing obligations and security measures are set out in our Privacy Policy.

The Client warrants that they have lawful basis to process the personal information they upload or instruct us to process, including obtaining valid opt-in from End Customers where required.

6. Third-party integrations

The Service relies on third-party providers including Meta (WhatsApp Business Cloud API), Shopify, WooCommerce, Anthropic, and OpenAI. By using the relevant integrations you also agree to those providers' terms. We are not responsible for outages, bugs, or policy changes in third-party services, though we will use commercially reasonable efforts to maintain working integrations.

7. Fees and payment

Fees, billing cycle, and payment terms are set out in the separate commercial agreement (proposal, order form, or invoice) signed between the Client and LTV Labs. Unless otherwise agreed:

  • Invoices are payable within 14 days of invoice date.
  • Amounts are in South African Rand (ZAR) and exclusive of VAT where applicable.
  • Late payment may attract interest at the prime lending rate plus 2% per annum.
  • We may suspend the Service for accounts more than 30 days in arrears.

8. Term and termination

These Terms remain in effect for as long as the Client uses the Service. Either party may terminate the commercial agreement on the notice specified in that agreement, or on 30 days' written notice if none is specified.

We may terminate immediately if:

  • The Client materially breaches these Terms and fails to remedy within 14 days of written notice.
  • The Client becomes insolvent, is placed under business rescue, or is liquidated.
  • Continued provision of the Service would expose us to legal or regulatory risk.

On termination, we will make Client Data available for export for 30 days, after which we will securely delete it unless a longer retention is required by law.

9. Intellectual property

LTV Labs retains all rights, title, and interest in the Service, including its software, design, documentation, and any improvements. Nothing in these Terms transfers any intellectual property to the Client other than the licence to use the Service.

Feedback you provide may be used by us without restriction or obligation. The Client Data remains the Client's property.

10. Confidentiality

Each party will keep the other's confidential information secret, using at least the same care it uses for its own confidential information, and will use it only for the purpose of performing under these Terms. This obligation survives termination for three years.

11. Warranties and disclaimers

We warrant that the Service will perform substantially in accordance with our documentation under normal use. Except as expressly stated, the Service is provided "as is" and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or free from all security vulnerabilities.

12. Limitation of liability

To the maximum extent permitted by law:

  • Neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost data, or business interruption.
  • Our aggregate liability arising out of or relating to these Terms will not exceed the fees paid by the Client to us in the 12 months immediately preceding the event giving rise to the liability.

Nothing in these Terms limits liability for fraud, gross negligence, or any liability that cannot be excluded by law (including under the Consumer Protection Act, 2008).

13. Indemnification

The Client agrees to indemnify and hold LTV Labsharmless against claims arising from (a) the Client's use of the Service in breach of these Terms, (b) the content of messages sent through the Service, and (c) the Client's violation of any law or third-party right.

14. Force majeure

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including acts of government, natural disasters, war, civil unrest, infrastructure failure, or pandemics.

15. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated via email to account holders or via a prominent notice on the site at least 30 days before they take effect. Continued use of the Service after that period constitutes acceptance.

16. Governing law and jurisdiction

These Terms are governed by the laws of the Republic of South Africa. The parties consent to the non-exclusive jurisdiction of the High Court of South Africa for any dispute arising out of or in connection with these Terms.

Before commencing litigation, the parties will attempt in good faith to resolve any dispute through written negotiation between senior representatives for at least 30 days.

17. General

  • Entire agreement: these Terms, together with the commercial agreement and the Privacy Policy, constitute the entire agreement between the parties and supersede all prior agreements on the subject.
  • Severability: if any provision is held unenforceable, the remaining provisions remain in full effect.
  • No waiver:a party's failure to enforce a right is not a waiver of that right.
  • Assignment:neither party may assign these Terms without the other's written consent, except that we may assign to an affiliate or in connection with a merger, acquisition, or sale of assets.
  • Notices: notices to us must be sent to admin@ltvlabs.co.za. Notices to the Client will be sent to the email address on file.

18. Contact

Questions about these Terms? Contact us or email admin@ltvlabs.co.za.

LTV LABS SA
Registration number: 2026/383498/07
144 Thabo Mbeki Drive, Potchefstroom, North West, South Africa